About Us
The Leaf Store is your Village Grocer. Discover a range of curated produce and experience the finest quality and variety on offer.
Produce from the best Australian farmers
We source conventional & organic products from local growers, farmers & suppliers. You will also discover a range of specialty and artisanal pantry items and staples from all corners of the globe. Many of our customers come to Leaf to walk the aisles and be inspired. We cover all your grocery essentials too!
The Leaf Difference
The Leaf Store is your village grocer. Discover a range of curated produce and experience the finest quality and range.
Founded in 2007, the team at Leaf is dedicated to providing you with high-quality ingredients so that you can create and enjoy culinary delights in your home with your family and loved ones.
We are proud to employ so many staff from many corners of the food industry and beyond. We have father and son, mother and daughter, siblings, and other members of our team who have been with us for so long, they are practically family. When you get to know Leaf, this is one of the things you will notice. A feeling of community and family like no other.
At Leaf we believe in keeping food as close to the source as possible. Real food, from the earth. Our passion extends to building relationships with wholesalers and producers to understand their products, supply, farming practices and challenges.
We like to understand how we can do our part in the process to support the grower, bring the freshest and highest quality food to our customers and reduce waste and packaging as often as possible.
When we stumble across an unusual vegetable, dirty bunch of beetroot or “ugly” carrots, we don’t send them back, we put them front and centre! Celebrate real food in all its glory, nourish mind and body with the best produce available.
You will find our 3 stores located in the beautiful bayside nook of Elwood the bustling community of Hawthorn and our newest location in Armadale. All three have their unique nuances, quirks and special features, we have no doubt you will enjoy strolling the aisles, exploring all they have to offer.
Leaf Elwood
Tucked away in the picturesque Suburb of Elwood, is The Leaf Store. Nestled in Ormond Village, it truly defines itself as the Village Grocer.
Leaf Elwood is our founding store which opened in 2007. With limitless charm, over the years it has built up such a strong following of passionate food lovers and those who avidly invest in their health, wellness, and general well-being. We are seeing generations of family members shopping at Leaf. Grandmothers, mothers, and their children walk the aisles and introduce the next generation to real food. We overhear dads visiting with their kids, educating them on the difference between organic and conventionally grown food and what it means to buy local produce. People visit us from all corners of the state to explore the weird and wacky produce we source as well as grabbing some very rare items we are lucky enough to have got our hands on.
We are eternally grateful to have the privilege of serving the community with impeccable in-store, and delivery options to feed themselves and their loved ones. To us, it is a privilege not taken lightly.
Leaf Hawthorn
You will discover our Hawthorn store on the bustling Glenferrie Road in Hawthorn. Proudly situated among a large range of retailers from clothing boutiques, gourmet butchers to small cafe’s. We are proud to be in such good company & among such high echelon.
The Leaf Store is a much-needed grocer in the area (as we have been told by countless locals) and offers access to a range of fresh produce, local and international products, and an unlimited range of deli items, cheeses, pantry staples, fresh bread, and artisanal goods, that can be challenging to come by, or found all under the one roof. The variety and quality are what the Hawthorn locals have fallen in love with.
Opening in April of 2020, we have quickly and firmly established ourselves as the Village Grocer of Hawthorn and surrounding suburbs. Our delivery services allow us to provide our produce to people located in closer suburbs such as Camberwell and Kew, and stretch to suburbs such as Toorak, all the way over to Fitzroy and Clifton Hill.
Leaf Armadale
The modern-look Armadale store houses a range of curated produce and high-quality ingredients. Hard-to-find products from local and international small-scale producers, whether organic, sustainable and conventionally grown and produced line the walls and shelves, bringing a taste of local to the well-known, premier shopping destination.
Shoppers can be immersed in a food paradise like no other, where they can discover a range of specialty and artisanal pantry items alongside fresh food staples. The Leaf Armadale offering focusses heavily on supporting local producers, showcasing conventional and organic products sourced from Victorian growers, farmers and suppliers.
Unique finds include everything from weird and wacky produce, wild-foraged pine mushrooms and heirloom pumpkins, to specialty items like Darryl’s Peanut Butter, Great Ocean Road Vitality Jamu powerhouse tonic and Cultiv.ate plant-based burger patties. Other range highlights include Ramarro Farm vegetables, black sapote from North Queensland rainforests and Mildura oranges where we can trace which tree they are from.
From The Founder
To me, Leaf is not a business, it’s a way of life. I feel like I am just the custodian of Leaf, our customers are the ones who have shaped Leaf to what it is today and what it will be in the future. By listening and observing our customers, we react to what they buy. I spend my early mornings visiting the wholesale market with the biggest shopping list you’ve ever seen! I spend time chatting with wholesalers, tasting their produce for quality, freshness and of course, working out what is value. The produce is then loaded onto our trucks and delivered to the store by 8am and straight onto the shelves.
A team of produce professionals are at the stores to receive and unpack the day’s shop, ready to stock the shelves for you and your families to purchase and craft meals out of.
My time spent at the market and liaising with suppliers is pure pleasure. For me, I have the philosophy of “if it’s not good enough to feed my family, it’s not good enough to be in my stores”. I select produce as though I’m shopping for my family.
So welcome to our food paradise, I hope you enjoy it as much as we do.
